Severance production designer Jeremy Hindle said he was inspired by Apple founder Steve Jobs.
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00:00me now and i remembered my original idea for this was steve jobs when he was going to do the iphone
00:07he was so particular about the paper and the box and i'm sure some of you know the story that
00:13he sent people around the world until they found the perfect paper and i think it was in sweden
00:17and then they bought the company to manufacture the box the box was more important than the phone
00:22and i was like wait what if i'm like steve jobs what if i because it's kind of godlike
00:27what if i what if i'm obsessive like that with everyone on the show that they have to do it
00:34exactly like this in the same way in the same tone it's kind of became really the crew loved it they
00:41loved the rules they loved working on it and it became really addicted to everyone and now people
00:46watch the show and i i think it's why it works it's that same kind of like steve was right people
00:52really want the best yeah and when you do the best it's like it's like an apple store it's not that
00:58different